Differential effects on Food Labeling on Consumption

Hello Guys,

My name is Blina Kruja, and I am a rising senior. This summer I will continue working on a project I started as part of my independent study with professor Forestell. Currently, we have run about 130 participants, and I am waiting to finish my finals, so I can start analyzing the data. Although incomplete, this is a working abstract of the study, so you can have a better idea of what I have been, and will be doing this summer.

 

Abstract

 

The importance of healthy eating is well-known, and more people are switching to lower fat diets to improve their health and well-being. However, in many cases those who attempt to lose or maintain their weight fail and end up actually gaining weight despite their efforts. For some, these failed efforts are at least partially due to inaccurate perceptions about the health and caloric content of many common foods.  My summer research aims to determine how perceptions of one’s weight and nutritional information interact to affect food consumption.  Based on previous research from our lab, we predict that for those who diet, consumption will be differentially affected by the type of information provided, whereas for those who do not diet, consumption will be determined by internal factors such as hunger. This research will provide us with further understanding about how packaging information affects decisions about food consumption.